I’ve actually taken my Boxer dog to Kay’s Pet Grooming in Fountain Valley
he loved it! He even went home with a super cool bandana!

Kay’s Pet Grooming located in Fountain Valley is a local family owned and
operated business that specializes in grooming your beloved pets (dogs and cats).

Kay’s Contact: 714-968-7588 or email her at: info@kayspetgrooming.com

Kay’s Hours:
Monday 12pm-6pm, Tuesday-Saturday 8am-6pm (Closed Sundays)

Kay’s Pet Grooming is located in Orange County, California Address:
10585 Slater Ave #11A Fountain Valley, CA 92708
(Cross Streets: Slater/Ward – Next to 7 Eleven / Pizza de Oro )

*New Customer Special: $5.00 off
Full Grooming Package
·(1st time customers only, one time use. Not valid with other offers)

Visit Kay’s website: http://kayspetgrooming.com

A companies logo and images is the most important starting point for a company because it represents who you are. Always remember, You get what you pay for, especially in the graphic design world… Matson Graphics creates original high quality logos and websites exclusively.

Give us a call today for your free quote or click here

Thank you for your time and efforts,

Seth Matson
Matson Graphics

Matson Graphics  |  18920 Breezy Lane  |  Huntington Beach  |  CA  |  92648
714  596  5019 (office)   |  714 475 1556 ( fax)
seth(@)matsongraphics.com  |  www.matsongraphics.com |  www.huntingtonbeachhosting.com

Now offering: Orange County Web Design, Hosting, Print Design, Logo Design, Printing, Signage, Banners and more.

You can lead a Human to Wisdom, but you can’t make them think ~ © Seth Thomas Matson

OCCC is a Huntington Beach , California local tshirt company. Support Local!

Web-based Images
Currently, there’s 3 different types of image formats that you’ll see on images displayed on the web. They are .JPEG (.jgp), .GIF, or .PNG.

• JPEG (.jpg) – (Most Popular Web Format) JPEG stands for Joint Photographic Experts Group and they are the most common used format for photographic images on the web. JPEG is used most frequently due to its ability to compress the file size of an image but at the same time retain the quality of that image. Nowadays you can use .jpg for just about everything online because of fast internet speeds.

• GIF (.gif) – (You could probably never use this again and it would be ok) GIF stands for Graphic Interchange Format. Since GIF’s are limited to a 256 color palette, it was generally used for graphics that don’t exceed that amount of color such as web buttons, borders, logos, and animated images and wasn’t intended for photographic images which require much more color. One important thing to note about GIF images is that they could save the background of an image as transparent so a graphic could be displayed properly on website regardless of that page’s background color. Usage of .gif files are becoming more and more unpopular and typically isn’t used these days for graphics except from little animated images
• PNG (.png) – (Will soon take over jpg and gif)Portable Network Graphics (PNG) still isn’t supported by all browsers but is fastly replacing and is more commonly used these days than .gif’s due to its higher compression rate and better image quality. Like .gif’s, PNG’s allow for transparency but also allow different degrees of transparency which is known as opacity, which GIF’s do not.

• Adobe Illustrator (.ai) – (Where designers do their thing) Illustrator files are typically what most designers work with when creating vector-based artwork. Vector artwork is based on mathematical shapes which can be shrunk down or be scaled up to the size of a building (or as big as you can imagine) without any loss in quality, unlike raster artwork which is based on pixels and is only as big as the pixels used to create it.

• Encapsulated PostScript (.eps) – (Typically for sending to printers for the highest quality print job) the EPS format preserves the graphics you can create with Adobe Illustrator (or various other programs), which means that EPS files can be reopened and edited as Illustrator files.

• Portable Document Format (.pdf) – (Standard for exchanging documents) PDF files, created by Adobe, can show vector artwork, text, fonts, and images to anyone regardless of what kind of computer they’re on or what kind of applications the may or may not have.

 

• Photoshop Document (.psd) – (Mainly used to create graphics for the web) The PSD file is Adobe’s Photohop native format which supports many imaging options such as layers with masks, color spaces, ICC profiles, transparency, text, alpha channels, clipping masks, duotone, and spot colors.
• Microsoft Word (.Doc) - Doc (short for document) is a word processing file native to Microsoft Word but can also be read or saved by other programs such as openoffice, googledocs, or apple pages.

 

• Office Open XML (.Docx) – DOCX is a file usually saved by Microsoft Word and is a newer version of the .doc designed with XML format to be more efficient and smaller in file size. Docx is compatible on Word 2007 and up but can be converted to a .doc to be read by earlier versions of Word. Other programs such as OpenOffice (which is free) can also open .docx files.
• Microsoft Excel (.xls) – XLS is a spreadsheet file made by Microsoft Excel used for accounting and tabular data.

 

• Office Open XML (.xlsx) – Just like how .docx is the new version of Word files, .xlsx is the newer version of the Microsoft Excel document that is more efficient. XLXS only works on Microsoft Office 2007 and up and has to be converted to a .xls if you have an older version of Excel.
• Adobe InDesign (.indd) – When you want to create layouts for publishing (magazines, books, newspapers, flyers, etc.) designers use Adobe InDesign, or .indd, which provides many options for making professional layouts with sophisticated graphics and typography.

 

• ZIP (.zip) – (Makes files smaller) ZIPping files compresses them and can make the size of multiple files smaller by packing them together in what is called an archive. This can be very useful when you need to upload multiple files at once or email them. Instead of sending 50 attachments, you can archive (or ZIP) them together into 1 nice neat little package. Both Windows and Mac OSX has built in zipping abilities and you just need to select some files and right click “Compress.”
• Hypertext Markup Language (.html) - (Everything you’re reading right now) HTML is the basic building blocks of web pages on the internet. HTML is code where content is written between open and closing brackets such as <html></html> to format how a webpage looks. Your internet browser interprets these tags and displays the content correctly. HTML is used to show images, lists, headings, forms, etc.
• Hypertext Preprocessor (.php) – PHP is a scripting language that can be embedded into HTML to make dynamic web pages (pages that change with time and user interaction for example)

 

• Adobe Flash (.fla) – Flash is a program used to create add animation, video, or more interactivity to a webpage. It’s used a lot in advertisements, animations, and games on the internet.

 

• Adobe Flash (.swf) – When you want to add your flash creation to the web, you typically save it as a .swf file so the web page displays it correctly.

 

• MPEG-1 or MPEG-2 Audio Layer III (.mp3) - MP3 is a way to compress audio and is the standard format for music players like iPods etc.

Remember to keep it as short as possible and use simple and concise formatting when creating your signature. Don’t go overboard with colors, different fonts, and images because that can become very annoying, very quickly. Another tip is do not use an image (solely) as your signature because that can slow down an email dramatically and no one can copy your contact info from an image either. A logo in .jpg format works good. Typically about 100 pixels in size.

You can separate your information by using colons ( :: ) or pipes ( | ) to get a more clean and professional look.  If you’re going to use HTML for your signature, remember to test it on various email programs to make sure it looks the same to everyone else as it does to you.

Here’s my email signature I use. (Note: I use it whether its a new email or I am replying back):

Thanks,

Seth Matson

Matson Graphics  |  18920 Breezy Lane  |  Huntington Beach  |  CA  |  92648
714  596  5019 (office)   |  714 475 1556 ( fax)
seth(@)matsongraphics.com  |  www.matsongraphics.com  |  www.huntingtonbeachhosting.com

I use a signature on every single email I send out so that the person on the other end can contact me as easily as possible. A cool little secret I do is I put my phone number in my “from” email section like this:

I’ve never had a client tell me it was hard to get a hold of me by doing these little communication tips.

• Mail (Mac)

1. From your mail application, click on the Mail button from the menu bar and choose Preferences from the drop-down list. From here, click on the Signatures button at the top of the box.
2. Now click on the (+) button at the bottom to add a new signature or the (-) to remove a selected one.
3. Click on “Choose signature when composing email” when you compose a new email to pick from different signatures and that’s it!

• Outlook Express (PC)

1. From the menu in Outlook Express, click on Tools and choose Options from the drop-down list.
2. Now click the Signatures tab and click on the New button.
3. Under Edit Signature, type your text in the box titled Text and then click Okay. Then your done!

Here’s some more tips for all you email users out there to help save yourself and others valuable time in your everyday work place:

• Email Communication Time Savers:

1. Be very specific when writing an email. If you want to schedule a meeting, don’t ask, “What day works for you?” Give them some suggestions instead. Don’t suggest too many options. Just be specific enough to get a decision).
2. Use Numbered Lists: This is a must. This will help you to get the answers needed. If you ramble through asking questions without a numbered list, the recipient is likely to respond to “only one” of them. Nobody wants to do extra work, so use bullet points to save time.
3. Always read the person’s complete email before replying back via email or picking up the phone. Don’t make the person on the other end explain everything again when you can take that extra minute to read and understand it the first time. (Huge time saver)
4. If an email angers you, step back for at least ten minutes before you reply so that you do not say something you may regret. Remember, emails are forever and can be forwarded and saved. Pick up the phone and talk to that person one-on-one if it’s that important to avoid a back-and-forth email fight.
5. Remember to check your email daily. Groups/Chapters depends on mass communications via email and sometimes need quick responses.
6. Create and use an email “signature” on “all” of your emails so that the person can contact you immediately if they need to. Signatures should include your phone number, fax, email, web and even your address. (super duper time saver)
7. Always reply back to emails that have been sent to you, even if it’s just an “Thanks, got it” or “Ok”.. The sender is still waiting to hear from you if they do not get a reply.
8. Only “reply ALL” to an email if you have been requested to do so, or your group needs to see your vote/opinion on something. You don’t want others in your group getting tons of extra emails that will consume their time and burn them out.
9. Its always best to read your oldest emails first, then move up to the newest so you don’t reply to something that may have already been taken care of etc…

Good luck!  I hope this blog helps you in the future…

Seth Matson
Matson Graphics

Matson Graphics  |  18920 Breezy Lane  |  Huntington Beach  |  CA  |  92648
714  596  5019 (office)   |  714 475 1556 ( fax)
seth(@)matsongraphics.com  |  www.matsongraphics.com  |  www.huntingtonbeachhosting.com

Orange County Web Design • Orange County Logo Designa • Orange County Printing provided by Matson Graphics of Huntington Beach.

Did you know that the Graphic Artists Guild Ethical Pricing Guide says that companies should pay between $3,000 to $10,000 for a corporate logo design? Its true! But here at Matson Graphics, you can save thousands of dollars for your very own custom design. Here are some different logo design packages we offer that can fit into your budget:

Logo Design Packages:

• Basic Custom Logo: $700

• Business Pro Custom Logo: $1,000

• Corporate ID Custom Logo: $1,850

More info/logo details can be found here

For multi-page detailed style guides please request a quote during logo consultation.
For any confusion about logo formats, see our glossary page for definitions.

Logo Design Features
All of our Logo Packages include the following:

• Initial Logo sample designs can be available in 1-2 business days (depending on logo package)
• Professional artist with 10-15 yrs experience developing your logo design and personally working with the client on a one-on-one basis.
• Client always retains rights to the finalized logo design.
• Matson Graphics always creates 100% original concepts and designs. (clip art is never used)

Logo re-design/re-work/repair available at our $75 per hour rate

Exclusive Ownership
Once your final transaction completes, you’ll always get exclusive ownership of your logo design. The only right Matson Graphics will retain is to use the logo in our portfolio and/or marketing materials.

………………………………………………………………………………………………………………………………………..

Below are some examples of the kind of logo designs we create. To see more examples, head on over to our portfolio page.

• Fountainhead Business Park Logo Design (located in Texas)
  

• Orange County Clothing Company Logo Design (located in
  Huntington Beach, CA)
  

• Inbloom Stickers Logo Design (located in Fresno, CA)
  

• Bushtuckers Logo Design (located in Byron Bay, Australia)
  

• ICDC Intl. Logo Design (located in Tustin, CA)
  

• Optimal Billing Solutions Logo Design (located in
  Huntington Beach, CA)
  

• Homeland Companies Logo Design (located in Huntington Beach, CA)
  

• Solena Landscapes Logo Design (located in Huntington Beach, CA)
  

• The World Within Logo Design (located in San Bernadino, CA)
  

• King Kleen Logo Design (located in Minnesota)
  

• Cakesicles Logo Design (located in Anaheim, CA)
  
• Domain Brain Logo Design (located in Huntington Beach, CA)
  

• Newport Capital Group Logo Design (located in Newport Beach, CA)
  

• Del Taco Logo Design (located in San Juan Capistrano, CA)
  

• Rusty Surfboards Logo Design (located in San Diego, CA)
  

A companies logo is the most important starting point for a company because it represents who you are. Always remember, You get what you pay for, especially in the graphic design world… Matson Graphics creates original high quality logos exclusively.

Give us a call today for your free logo design quote or click here

Thank you for your time and efforts,

Seth Matson
Matson Graphics

Quality and professional graphic design can and will make the difference between a successful campaign and a visual failure. We can take care of all your needs including full or half page magazine or newspaper ads, brochures,  postcards, photography, flyers, book cover design, banner design, stationary design (envelopes, business cards, letter heads, etc.), sticker design, t-shirt design, packaging design, etc.

Unlike other graphic design studios, Matson Graphics also offers printing services and price quotes. Don’t worry if you don’t speak “print” talk because we can even speak to the printer for you and take care of everything form templates to finalized artwork.

Below are some examples of our print design services. Browse our portfolio to see the rest!

• Business Card
  Envelope and Letterhead Design and Printing (Orange County)

Here is an example of business card, envelope, and letterhead print design created by Matson Graphics. Click here to visit their website.

• Brochures/Catalogs
  Design and Printing (Huntington Beach)

Here is a catalog created for Rusty Surfboards (left) by Matson Graphics. Click here to view the PDF version. On the right is a trifold brochure created for the Huntington Beach/Seal Beach Chapter of the Surfrider Foundation. Click here to visit their website.

• Newspaper/Magazine Ads
  Huntington Beach and Orange County Design and Printing

On the left is an example of a newspaper ad we did for Laselle Lofts in the LA Times. On the right is  a mailer ad promoting a summer giveaway with a Mexico vibe which was created by Matson Graphics.

• T-Shirt Design
  Clients (left to right): Rusty, Redsand, Bolsa, Dragon Samurai, Kings of Prey, Radically Free

• Illustration
  Clients (left to right): The Perfect Gift, Homeland Companies, Automan Insurance, My Cats Have Seen Me Naked, Bushtuckers, Hammerhead Handyman, Cakesicles

If it can be printed, Matson Graphics will print it for you!

Seth Matson
Matson Graphics

Tracking

First up we have tracking, which refers to the space between each letter of a word, line, or block of text. It is also known as “letter-spacing.” Here’s an example, where the top has a tracking of 0, middle has 100, and the bottom has 250:

Kerning

Next we have kerning, which is the adjustment of space between two characters. Kerning is sometimes confused with tracking but whereas tracking deals with a whole word or sentence, kerning is adjusting the space between two letters to give a word a more visually pleasing result. Still confused? Let me give you an example:

Leading

Last but not least we have leading, which is an easy one. Leading refers to the amount of space between the lines of text. It is also known as “line spacing” or “interline spacing.” Here’s an example with 3 different blocks of text:

Well that’s it! Now you know the three basic tools we use here at Matson Graphics when personalizing your text!

Seth Matson
Matson Graphics

We offer solutions for all types of needs including: SEO (Search Engine Optimization), Copy-writing, Photography, Web Maintenance, HTML Coding, PHP/ASP Programing, Website Design and Redesign, Flash, Meta Tag Writing, Hosting Services, Shopping Carts, Social Media, and Dynamic Web Design.

Here’s a little showcase of some of our latest works and just browse on over to our portfolio page to see more!

• Maria Khalife Web Design (located in Lebanon)

We made this web page for Maria Khalife, who is a renown, international business woman. Beginning in the hospitality industry, with a strong passion for business development, Khalifé’s education in Leadership Integrative Coaching was quickly morphed into the Soufra Daimeh television series and world class magazine of the same name. Her passion for food and Her experience in the media field led her to begin a cooking magazine and it was the first and only Arabic cooking magazine in the Middle east.

http://www.mariakhalife.com/

• Mikel Jewelry Web Design (located in Lahaina, Hawaii)

This website was made for Mikel Jewelry which is run by Mikel, who is known nationally for elegantly unique designs lovingly hand-crafted in gold. These sculptural creations are both modern and meaningful. Mikel currently resides in Hawaii, where he is heralded as  one of the islands most renown designers, with collections featured in many of the finest jewelry stores.

http://www.mikeljewelry.com/

• Inland Building Construction Companies Inc. Web Design
  (located in San Bernardino, California)

For Inland Building Construction Companies, we designed this web page. They are a full service bondable general contractor specializing in public works projects, but also perform work in the private commercial industry. They’ve mastered many types of construction including general construction, construction specialties, acoustical ceilings, signage, and window coverings. They provide and install products in various types of buildings including colleges, grade schools, government buildings, and hospitals.

http://ibccinc.com/

• Science of Excellence Web Design (located in Santa Monica, California)

This website for Science of Excellence is all about Dr. Maurer, Director of Behavioral Sciences for the Family Practice Residency Program at Santa Monica UCLA Medical Center and a faculty member with the UCLA School of Medicine, whos unique approach to personal happiness and success is reinforced by his commitment to scientific research.

http://www.scienceofexcellence.com/

• Inbloom Stickers Web Design (located in Fresno, California)

Inbloom Stickers, created by Matson Graphics, creates high quality vinyl stickers who specialize in Hibiscus, Hawaiian, Plumeria, Turtle, Family, Stick Figure Family, Beach, Surfing, Skateboard, Hunting and Fishing vinyl stickers that are typically placed on your car windows and automobile bumpers. All of their vinyl stickers are water proof and can be purchased online using their secure online shopping cart.

http://www.inbloomstickers.com/

• Brothers Healthcare Web Design (located in Orange County, California)

We created this webpage for Brothers Healthcare, which was founded upon the highest principles of providing patients with exemplary personal service and the opportunity to join into a brotherhood of friends and support.

http://www.brothershealthcare.com/

Matson Graphics now offer free web hosting for 1 year with all new websites from HuntingtonBeachHosting!

Seth Matson
Matson Graphics

huntington beach surfrider foundation beach cleanup

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Huntington Beach, Beach Cleanup

Thanks again for everyone that came down to the beach cleanup and we will see you all at the next one! I hope you enjoyed the 150 trucker hats we designed specifically for this event!

Save our Beaches, Love our Cetaceans!

Seth Matson
Matson Graphics/Drains to Ocean